7days operates as a mail order business for workwear with a focus on the medical sector. Due to its positioning as a fashion manufacturer with high-quality standards, 7days has established a position as the German market leader in its niche. The product range includes, among other things, tunics, trousers, polo shirts and smocks in different colours and fits. 7days is headquartered in Germany, with distribution companies in Austria, Switzerland, France and Belgium, as well as its own production facility in Morocco.
As part of a succession plan, Odewald KMU intends to build on 7days’ strong market position to support further growth in existing markets, achieve more targeted penetration of EU markets, expand into new markets and market segments, and broaden its product range in the medical sector. In addition, the further expansion of the online activities will be a key focus of the value enhancement strategy. The organic growth strategy is further to be supported by selected acquisition targets.