Betten Duscher

Betten Duscher is a leading distributor of home textiles in the German market and distributes its attractively priced products as promotional merchandise mainly to large retail chains.

Business Model

Betten Duscher sells mainly bedding and home textiles in Germany to furniture and grocery chains. In addition to bedding with down/feather and polyester filling, the product range also includes home textile products for children, pets, as well as the exterior and residential decoration sector. In addition to its own production facility in Germany, the products are mainly pre-produced or finished in China and Eastern Europe. Thanks to long-term supplier relationships, efficient management of the entire logistics chain, and cost-effective own production, the group has a high supply capacity.

Investment rationale of Odewald KMU

The key success factors for Betten Duscher as compared to the competition include the efficient and reliable supply chain, and the very broad, attractive product range. As part of a succession plan, Odewald KMU intends to professionalise internal processes and structures with the support of its own broad network, in order to enable further growth with existing and new customers with an even wider product portfolio. Furthermore, the company serves the German market almost exclusively, and internationalisation offers additional potential.