GIATA is the global market leader for non-bookable content for customers in the tourism industry.

Business Model

GIATA continuously sets new standards in the collection, verification, processing and distribution of non-bookable content and provides accurate and comprehensive information about hotels in over 20 languages. GIATA combines innovative technologies such as artificial intelligence and digital fingerprinting with comprehensive, careful, manual research. The modular product range offers customers individually tailored complete solutions based on a contract-based SaaS model. Customers from more than 70 countries comprise almost all internationally known tour operators and travel agency chains, online travel agencies, the global travel distribution systems and internationally renowned travel portals.

Investment rationale of Odewald KMU

In recent years, GIATA has established itself as the world market leader for “non-bookable content” in the tourism industry through extensive, high-quality content. In addition, the GIATA ID is the worldwide standard for the error-free unique identification of hotels. Together with the management and the founders, Odewald KMU plans to continue to grow GIATA sustainably with the existing product range and to successfully position innovative new products currently being launched in the market. Odewald KMU invested in GIATA as part of a growth financing.

“With Odewald KMU, we have found our ideal partner for the further development and growth of GIATA. This was ensured not only by the tailor-made financing concept, but also by many valuable inputs and ideas for the operational development of our business. The cooperation with Odewald KMU is exactly as we imagined it would be.”

Andreas Posmeck

Founder, Shareholder and Advisory Board Member


“GIATA supports the global travel market with artificial intelligence and smart tools. The company is the world market leader for ‘non-bookable content’ in the tourism industry. At Odewald KMU, we are supporting the management on this journey and investing in further growth.”

Axel Reske


Odewald KMU

News about the investment

Investment in GIATA GmbH successfully completed 21.12.2018 | News See news