Odewald KMU portfolio company GIATA acquires another expands in the travel tech sector a AI decision-making platform

Odewald KMU II portfolio company GIATA, the world's leading provider of verified hotel data and content, has acquired SMARTSEER, a fast-growing AI decision platform specializing in high-speed profiling and decision automation for the travel industry. The acquisition combines GIATA's unmatched data, content and mapping expertise with SMARTSEER's intelligent personalisation technology. This integration enables travel companies to provide highly relevant offers, recommendations, and user experiences on a large scale in a personalized manner. This transaction further enhances the GIATA's rapid organic growth and again expanded its strong positioning in a targeted manner. SMARTSEER's management will remain on board and will work together with the GIATA management team led by Mathis Boldt and Michael Rehs on the realization of the synergies.