As a specialised full-service media agency for branch-based retail companies, MEDIA CENTRAL is responsible not only for coordinating the distribution of advertising brochures, image brochures and shopping coupons, but also for other related services, from distribution area planning to quality management.

Business Model

Media Central also offers its customers other media modules such as advertisements, out-of-home media and radio. The entire process – from budget planning to purchasing, production and distribution to order and billing management – is coordinated by means of customer-specific support.

Investment rationale of Odewald KMU

MEDIA CENTRAL is one of the leading specialised media agencies in Germany, with a distribution volume of more than 7 billion brochures per year. The company’s excellent market position is based on the combination of price leadership through distribution volume bundling across all customers with a full-service approach and, at the same time, a high standard of quality. The aim is to expand its market position in the growing market for brochures in Germany and in other European countries, which is relatively independent of economic cycles. In addition, the range of services will be continuously expanded through organic and acquisition-related growth. Odewald KMU invested in MEDIA CENTRAL as part of a succession plan.

News about the investment

Odewald KMU Funds sell stake in MEDIA CENTRAL 4.02.2015 | News See news